Email strategies beyond the sales sphere

With so many sellers using email as their primary, and in some cases only, method of prospecting communication, it's imperative we understand how to use email correctly in today's sales and business space.

I recently spoke with Mark McInnes about how executives are managing their email overload and how we can best reach out to them. The video below is the full 40 minute interview. You can also see an abbreviated 4 minute version on LinkedIn here.