#2 of 7 Reasons to Use Delay Delivery: Your email arrives at an optimal time

There are times of the day and times of the week that are more suitable than others for your message to arrive. For example, recent research shows that recipients are more likely to respond (and with a lengthier reply) earlier in the week.

It's also important to note that research showing that work emails ‘after hours’ are detrimental to employee health and long-term productivity. So important, in fact, that French laws came into place on 1st January 2017 that oblige organisations with more than 50 workers to start negotiations to define the rights of employees to ignore their smartphones ‘after hours’.

The measure was introduced by labour minister Myriam El Khomri, who commissioned a report submitted in September 2015 which warned about the health impact of “info-obesity” which afflicts many workplaces.

Another consideration for when to have your email arrive is, would you believe, the weather! Research by Yesware of some 28,000 emails in the Top 10 US cities showed that you’ll know when you’re most likely to get replies (and gain a competitive email advantage) by understanding the weather patterns of the city of your recipient.

Now it’s not as simple as ‘when it’s colder, people do less email’. It depends on the climatic norms for individual cities. Some cities see less email when it rains more, or when it rains less, when it’s colder or when it’s warmer – it depends on the norms for that city.

Click here to see the full White Paper on these 7 Reasons to Use Delay Delivery for Your Outgoing Email or click here if you would like the one page version